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Bachelor of Management Honours in Marketing

“Become a Strategic Thinker. A Creative Leader. A Marketing Innovator”

  • The Bachelor of Management Honours in Marketing at KIU is designed to develop future-ready marketing professionals equipped with strong analytical, creative, and strategic capabilities.
  • This programme blends theory with practice, enabling students to understand consumer behaviour, build strong brands, manage digital platforms, and design effective marketing strategies for both local and global markets.
  • Graduates of this programme are prepared to succeed in dynamic business environments, adapt to emerging market trends, and contribute meaningfully to organizational growth.

Why Study Marketing at KIU?

  • Industry-relevant and future-oriented curriculum
  • Strong emphasis on digital marketing and analytics
  • Practical exposure through projects, case studies, and internships
  • Experienced academic staff with industry and research expertise
  • Student-centered learning environment with mentoring support
  • Opportunities for professional development and networking

What You Will Learn

Throughout the programme, students will develop competencies in:

  • Strategic Marketing Planning
  • Consumer Behaviour & Market Insights
  • Brand Management & Advertising
  • Digital & Social Media Marketing
  • Marketing Research & Analytics
  • Integrated Marketing Communications
  • Sales & Relationship Marketing

Year 1 – Foundations of Management

Students gain a strong grounding in management principles, business communication, economics, and introductory marketing concepts.

Year 2 – Core Marketing Knowledge

Focus on consumer behaviour, marketing research, digital platforms, and branding fundamentals, strengthening analytical and creative thinking.

Year 3 – Applied Marketing Practice

Advanced marketing applications, industry-based projects, and industrial training enable students to gain real-world exposure.

Year 4 – Strategic & Research Orientation

Students engage in strategic marketing modules and complete a final-year research project, developing independent thinking and academic rigor.

The BM (Hons) in Marketing Degree at KIU University offers a comprehensive curriculum covering a wide range of subjects, including:

Course Code Title of the course Credits
Preparatory Course  
HS 0501 English Language 0
IT 0201 Computer Studies 0
Year One Courses  
First Semester – Compulsory Courses  
MGT 1401 Management Principles and Practices 4
MKT 1301 Business & Environment 3
MGT 1302 Business Mathematics 3
MGT 1303 Microeconomics 3
TOTAL 13
Second Semester  
MGT1404 Elements of Sociology and Psychology 4
ACT 1301 Principles of Accounting 3
MGT 1305 Macro Economics 3
HRM 1301 Business Communication 3
MGT 1306 Business Statistics 3
TOTAL 16
Year Two Courses  
Third Semester  
MGT 2301 Management Information System 3
ACT 2301 Management Accounting 3
MGT2302 Organizational Behavior 3
MKT 2301 Marketing Management 3
HRM 2301 Human Resources Management 3
TOTAL 15
Fourth Semester  
MGT 2303 Organization Theory 3
ACT 2302 Financial Management 3
HRM 2402 Commercial and Industrial Law 4
ACT 2303 Taxation 3
MKT 2302 Business Ethics and Corporate Responsibilities 3
MKT2203 Marketing Communication 2
TOTAL 25
Year Three Courses  
Fifth Semester  
ACT 3301 Auditing 3
MGT 3301 Computer Based Business Statistics 3
MGT 3302 Personality Development 3
MGT 3303 Entrepreneurship and SME 3
MGT 3304 Organizational Change and Development 3
MKT3301 Digital Marketing 3
TOTAL 25
Sixth Semester  
MGT3505 Industrial Training 5
MGT3406 Strategic Management 4
MGT3307 Conflict Management 3
MGT3308 Knowledge Management 3
MKT3302 Brand Management 3
MKT3303 Customer Relationship Management 3
TOTAL 45
Year Four Courses  
Seventh Semester  
MGT 4401 Research Methods and Academic Writing 4
MGT 4302 Culture and Management 3
MKT 4301 Service Marketing 3
MKT 4302 Supply Chain Management 3
MKT 4303 Advertising Management 3
MKT4305 Product Planning & Pricing Strategy 3
TOTAL 25
Eighth Semester  
MGT 4803 Research Project 8
MGT 4304 Operation Management 3
MKT 4304 Consumer Behavior 3
MKT4306 Consumer Protection Law 3
MKT4307 Strategic Marketing 3
TOTAL 28
  • At least three (3) simple passes (S) in any stream in one and the same sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.
  • Graduates of the Bachelor of Management (Honours) in Marketing are well-prepared to pursue a wide range of career opportunities in both local and global markets, including:
    • Digital Marketing Specialist
    • Market Research Analyst
    • Social Media & Content Strategist
    • Merchandise Manager
    • Business Development Manager
    • Marketing Manager
    • Market Research Manager
    • Brand Manager
    • Product Development Manager
    • Advertising Manager
    • Media Director
    • Promotions Director
    • Public Relations Director
  • The programme also provides a strong foundation for postgraduate studies, professional qualifications, and continuous career development:
    • Strong industry connections, including partnerships with SLIM and other leading industry stakeholders, provide students with valuable opportunities for networking, internships, professional certifications, and hands-on exposure to real-world marketing challenges.
    • KIU is committed to supporting students’ career progression through CV and resume-building workshops, job placement assistance, career guidance, and structured mentorship programmes.

Future Academic Pathways

  • The Department of Marketing plans to further expand academic opportunities by introducing specialized pathways in Digital Marketing, including a Bachelor of Management (Honours) in Marketing (Specialized in Digital Marketing), subject to approval and regulatory requirements.

 

Discover Our Academic Staff

  • The programme is delivered by a team of qualified and experienced academic staff who combine academic excellence with industry expertise, ensuring a balanced and practice-oriented learning experience.

Student Life & Learning Environment

  • Marketing students at KIU enjoy a dynamic and engaging learning environment enriched with:
  • Active student societies and clubs
  • Academic workshops, competitions, and industry talks
  • Leadership and personality development activities
  • Collaborative learning and peer engagement

The Faculty of Management actively fosters creativity, innovation, teamwork, and professional growth.

Explore Student Life at KIU

Campus Activities & Events

  • Students are encouraged to participate in a wide range of university-organised events that enhance learning beyond the classroom.

Visit KIU Events

Key information

Duration : 04 Years

Credits : 120 Credits

Medium : English Medium

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