The Bachelor of Management Honours in Marketing degree at KIU University is designed to meet the growing demand for skilled marketing professionals in today’s rapidly evolving business landscape. This degree equips students with essential expertise in areas such as consumer behavior, brand management, advertising, marketing communication and digital marketing strategies, helping them succeed in the future of marketing, which focuses on change and sustainability. With a blend of theory and practical learning, students develop strong communication, strategic thinking, and decision-making skills, preparing them to thrive in fast-paced environments. The program opens diverse career paths in areas like brand management, digital marketing, market research, and advertising across various industries. Moreover, our strong industry connections, including partnerships with SLIM and other key industry players, offer students valuable networking opportunities, internships, and hands-on experience with real-world marketing challenges. KIU is dedicated to advancing students’ careers through initiatives such as resume-building workshops, job placement support, and mentorship programs. In addition to our vibrant university community, these elements make KIU an ideal choice for aspiring marketing professionals looking to thrive in the dynamic world of marketing.
The BM (Hons) in Marketing Degree at KIU University offers a comprehensive curriculum covering a wide range of subjects, including:
At least three (3) simple passes (S) in any stream in one and the same sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.
After completing the BM (Hons) in Marketing degree at KIU, graduates can pursue a diverse range of professional and academic pathways that prepare them for leadership roles in marketing, brand management, and business development across various industries.
Career Opportunities:
• Merchandise Manager
• Business Development Manager
• Marketing Manager
• Market Research Manager
• Brand Manager
• Product Development Manager
• Advertising Manager
• Media Director
• Promotions Director
• Public Relations Director
• Marketing Executive
• Market Analyst
Further Studies:
• Master’s degree programs in Marketing, Digital Marketing, International Business, or Strategic Management locally and internationally.
• Professional qualifications such as CIM (UK), SLIM (Sri Lanka) to enhance global career opportunities.
• Specialized postgraduate research in areas such as Consumer Behavior, Brand Strategy, Digital Marketing Analytics, and Integrated Marketing Communications.
This degree provides a solid foundation for global careers in marketing, advertising, and strategic brand management. KIU marketing graduates are equipped with creativity, analytical ability, and digital marketing competencies, ensuring they are industry-ready, innovative, and capable of driving business growth in a rapidly evolving marketplace.
